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	<title>MMag. Rainer Präsoll &#187; Forschung</title>
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		<title>MMag. Rainer Präsoll &#187; Forschung</title>
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		<title>US-Zeitungsleser wandern ins Internet, nicht aber die Werbeeinahmen</title>
		<link>http://praesoll.com/2009/04/20/us-zeitungsleser-wandern-ins-internet-nicht-aber-die-werbeeinahmen/</link>
		<comments>http://praesoll.com/2009/04/20/us-zeitungsleser-wandern-ins-internet-nicht-aber-die-werbeeinahmen/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 08:22:39 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Medien]]></category>
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		<category><![CDATA[Geschäftsmodelle]]></category>
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		<category><![CDATA[Leser]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Strategie]]></category>
		<category><![CDATA[Technologie]]></category>
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		<category><![CDATA[TV]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vision]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Zeitung]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/?p=1048</guid>
		<description><![CDATA[Wie das  Pew-Forschungsinstitut in seinem jährlichen Lagebericht &#8220;State of the  News Media 2009&#8243; feststellte, informierten sich 2008 erstmals mehr  Amerikaner im Internet als in den gedruckten Blättern. Die Auflage der  US-Zeitungen sank 2008 erneut um etwa 4,6%. Die Zahl der Amerikaner, die online  Nachrichten konsumierten, stieg dagegen um 19%, die [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=1048&subd=praesoll&ref=&feed=1" />]]></description>
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		<title>The Future of Media (Lab)</title>
		<link>http://praesoll.com/2008/03/13/the-future-of-media/</link>
		<comments>http://praesoll.com/2008/03/13/the-future-of-media/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 16:40:16 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Change-Mgmt]]></category>
		<category><![CDATA[Medien]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Vision]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/2008/03/13/the-future-of-media/</guid>
		<description><![CDATA[Das Verhältnis zwischen Marken, Konsumenten und Medien unterliegt dramatischen Veränderungen. Neu aufkommende Plattformen wie Mobile, video-on-demand, Blogs, Online Communities, Gaming, IPTV, und Consumer-generated-content sprengen traditionelle Modelle. Die Geschwindigkeit der digitalen Entwicklung beschleunigt die Erwartungen und das Nutzungsverhalten der User. Die Fragmentierung des Medienmarktes bringt weitere Herausforderungen für traditionelle aber auch für digitale Agenturen mit sich.
Das [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=111&subd=praesoll&ref=&feed=1" />]]></description>
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		<title>Deloitte Media Predictions 2008</title>
		<link>http://praesoll.com/2008/02/20/deloitte-media-predictions-2008/</link>
		<comments>http://praesoll.com/2008/02/20/deloitte-media-predictions-2008/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 15:33:38 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Medien]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Geschäftsmodelle]]></category>
		<category><![CDATA[Technologie]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/?p=101</guid>
		<description><![CDATA[This study examines 10 emerging trends sure to have a major influence on the media sector:

Obstacles ahead for online advertising—one barrier may be the growing antipathy to the online advertisement itself.
e-Reference to replace ebook—while there is significant benefit from digitizing the world, not all texts become more useful or more valuable when digitized.
The living room [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=101&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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		<title>About Creating Passionate Users</title>
		<link>http://praesoll.com/2008/02/20/about-creating-passionate-users/</link>
		<comments>http://praesoll.com/2008/02/20/about-creating-passionate-users/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 15:14:58 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/?p=98</guid>
		<description><![CDATA[The Creating Passionate Users bloggers are all fascinated by brains, minds and what science can tell us about the practice of making users passionate about their lives and tools.
They&#8217;re all passionate about the brain and metacognition, most especially-how the brain works and how to exploit it for better learning and memory. Oh yeah, and how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=98&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">R. Präsoll</media:title>
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		<title>What consumers want from online news</title>
		<link>http://praesoll.com/2008/01/23/what-consumers-want-from-online-news/</link>
		<comments>http://praesoll.com/2008/01/23/what-consumers-want-from-online-news/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 13:14:43 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Medienmarkt]]></category>
		<category><![CDATA[Technologie]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/2008/01/23/what-consumers-want-from-online-news/</guid>
		<description><![CDATA[The progress of digital technology has encouraged the media to make significant investments in upgrading online news properties in hopes of “owning” customers, but a McKinsey study suggests that consumers are thwarting these efforts. The research &#8211; an online survey of 2,100 consumers in the United States &#8211; found that the respondents divide their time [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=91&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">R. Präsoll</media:title>
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		<title>Infrequent and indifferent: Youth and news online</title>
		<link>http://praesoll.com/2008/01/11/infrequent-and-indifferent-youth-and-news-online/</link>
		<comments>http://praesoll.com/2008/01/11/infrequent-and-indifferent-youth-and-news-online/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 12:12:22 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leser]]></category>
		<category><![CDATA[Redaktion]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/2008/01/11/infrequent-and-indifferent-youth-and-news-online/</guid>
		<description><![CDATA[By Limor Peer
Take any teen at any given moment and you are likely to see him or her using media of some sort. Teens use media to get music or the latest entertainment or sports news, communicate with friends, play games, do school work, take up a cause, gossip, express their creativity, and pass the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=82&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The Changing Reader: Understanding the Forces Changing Newspapers</title>
		<link>http://praesoll.com/2008/01/11/the-changing-reader-understanding-the-forces-changing-newspapers/</link>
		<comments>http://praesoll.com/2008/01/11/the-changing-reader-understanding-the-forces-changing-newspapers/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 12:01:13 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/2008/01/11/the-changing-reader-understanding-the-forces-changing-newspapers/</guid>
		<description><![CDATA[Dramatic shifts in society will forever change newspapers and the markets that they serve. The Changing Reader: Understanding the Forces Changing Newspapers takes an outside-in look at the future and considers the impact of demographic, societal, political and technological trends.
Co-authors Michael P. Smith and Hazel Reinhardt, with assistance from students and faculty of the Medill [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=67&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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