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	<title>MMag. Rainer Präsoll &#187; Forschung</title>
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		<title>MMag. Rainer Präsoll &#187; Forschung</title>
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		<title>Wie erreiche ich meine Kunden: per eMail, Facebook oder Twitter?</title>
		<link>http://praesoll.com/2010/07/26/wie-erreiche-ich-meine-kunden-per-email-facebook-oder-twitter/</link>
		<comments>http://praesoll.com/2010/07/26/wie-erreiche-ich-meine-kunden-per-email-facebook-oder-twitter/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 16:31:11 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Medien]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technologie]]></category>
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		<category><![CDATA[Zukunft]]></category>
		<category><![CDATA[CRM]]></category>
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		<guid isPermaLink="false">http://praesoll.com/?p=2279</guid>
		<description><![CDATA[Je mehr Kanäle Marketeers nutzen, um ihre Zielgruppe zu kontaktieren, umso genauer müssen sie auch die Kommunikationspräferenzen ihrer Konsumenten verstehen und ihre Botschaften an den Umgang ihrer Zielgruppen mit eMail und Social Media anpassen. „Personality (not just demographics) dictates social media use“ – meint dazu ExactTarget im Whitepaper “Subscribers, Fans and Followers” und identifiziert zusätzlich [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=2279&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">R. Präsoll</media:title>
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			<media:title type="html">eMail, Facebook oder Twitter</media:title>
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		<title>Run some experiments. Google-Empfehlungen für Zeitungen</title>
		<link>http://praesoll.com/2010/04/20/run-some-experiments-google-empfehlungen-fur-zeitungen/</link>
		<comments>http://praesoll.com/2010/04/20/run-some-experiments-google-empfehlungen-fur-zeitungen/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 12:30:46 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Medien]]></category>
		<category><![CDATA[Zeitung]]></category>
		<category><![CDATA[Geschäftsmodelle]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technologie]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Zukunft]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Strategie]]></category>
		<category><![CDATA[Journalismus]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Leser]]></category>
		<category><![CDATA[Konvergenz]]></category>
		<category><![CDATA[Zitate]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://praesoll.com/?p=2169</guid>
		<description><![CDATA[Google-CEO Eric Schmidt ist sicher, dass Zeitungen Geld verdienen können. Vor allem mit Online-Werbung und veränderten Abo-Modellen. Dafür bot Schmidt im Rahmen einer Rede beim NewsNow 2010 Ideas Summit der American Society of News Editors den Verlegern die Hilfe von Google an. Der Internet-Konzern arbeite an neuen Wegen, wie man Anzeigen und Inhalte für Nutzer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=2169&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">R. Präsoll</media:title>
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		<title>US-Zeitungsleser wandern ins Internet, nicht aber die Werbeeinahmen</title>
		<link>http://praesoll.com/2009/04/20/us-zeitungsleser-wandern-ins-internet-nicht-aber-die-werbeeinahmen/</link>
		<comments>http://praesoll.com/2009/04/20/us-zeitungsleser-wandern-ins-internet-nicht-aber-die-werbeeinahmen/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 08:22:39 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Medien]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Geschäftsmodelle]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Journalismus]]></category>
		<category><![CDATA[Konvergenz]]></category>
		<category><![CDATA[Leser]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Medienmarkt]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Strategie]]></category>
		<category><![CDATA[Technologie]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vision]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Zeitung]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/?p=1048</guid>
		<description><![CDATA[Wie das Pew-Forschungsinstitut in seinem jährlichen Lagebericht &#8222;State of the News Media 2009&#8243; feststellte, informierten sich 2008 erstmals mehr Amerikaner im Internet als in den gedruckten Blättern. Die Auflage der US-Zeitungen sank 2008 erneut um etwa 4,6%. Die Zahl der Amerikaner, die online Nachrichten konsumierten, stieg dagegen um 19%, die wichtigsten 50 Nachrichtenseiten legten sogar [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=1048&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">R. Präsoll</media:title>
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		<title>The Future of Media (Lab)</title>
		<link>http://praesoll.com/2008/03/13/the-future-of-media/</link>
		<comments>http://praesoll.com/2008/03/13/the-future-of-media/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 16:40:16 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Change-Mgmt]]></category>
		<category><![CDATA[Medien]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Vision]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/2008/03/13/the-future-of-media/</guid>
		<description><![CDATA[Das Verhältnis zwischen Marken, Konsumenten und Medien unterliegt dramatischen Veränderungen. Neu aufkommende Plattformen wie Mobile, video-on-demand, Blogs, Online Communities, Gaming, IPTV, und Consumer-generated-content sprengen traditionelle Modelle. Die Geschwindigkeit der digitalen Entwicklung beschleunigt die Erwartungen und das Nutzungsverhalten der User. Die Fragmentierung des Medienmarktes bringt weitere Herausforderungen für traditionelle aber auch für digitale Agenturen mit sich. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=111&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">R. Präsoll</media:title>
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		<title>Deloitte Media Predictions 2008</title>
		<link>http://praesoll.com/2008/02/20/deloitte-media-predictions-2008/</link>
		<comments>http://praesoll.com/2008/02/20/deloitte-media-predictions-2008/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 15:33:38 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Medien]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Geschäftsmodelle]]></category>
		<category><![CDATA[Technologie]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/?p=101</guid>
		<description><![CDATA[This study examines 10 emerging trends sure to have a major influence on the media sector: Obstacles ahead for online advertising—one barrier may be the growing antipathy to the online advertisement itself. e-Reference to replace ebook—while there is significant benefit from digitizing the world, not all texts become more useful or more valuable when digitized. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=101&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>6</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">R. Präsoll</media:title>
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	</item>
		<item>
		<title>About Creating Passionate Users</title>
		<link>http://praesoll.com/2008/02/20/about-creating-passionate-users/</link>
		<comments>http://praesoll.com/2008/02/20/about-creating-passionate-users/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 13:14:58 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/?p=98</guid>
		<description><![CDATA[The Creating Passionate Users bloggers are all fascinated by brains, minds and what science can tell us about the practice of making users passionate about their lives and tools. They&#8217;re all passionate about the brain and metacognition, most especially-how the brain works and how to exploit it for better learning and memory. Oh yeah, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=98&subd=praesoll&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">R. Präsoll</media:title>
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		<title>What consumers want from online news</title>
		<link>http://praesoll.com/2008/01/23/what-consumers-want-from-online-news/</link>
		<comments>http://praesoll.com/2008/01/23/what-consumers-want-from-online-news/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 13:14:43 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Medienmarkt]]></category>
		<category><![CDATA[Technologie]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Werbung]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/2008/01/23/what-consumers-want-from-online-news/</guid>
		<description><![CDATA[The progress of digital technology has encouraged the media to make significant investments in upgrading online news properties in hopes of “owning” customers, but a McKinsey study suggests that consumers are thwarting these efforts. The research &#8211; an online survey of 2,100 consumers in the United States &#8211; found that the respondents divide their time [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=91&subd=praesoll&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://praesoll.com/2008/01/23/what-consumers-want-from-online-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">R. Präsoll</media:title>
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		<title>Infrequent and indifferent: Youth and news online</title>
		<link>http://praesoll.com/2008/01/11/infrequent-and-indifferent-youth-and-news-online/</link>
		<comments>http://praesoll.com/2008/01/11/infrequent-and-indifferent-youth-and-news-online/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 12:12:22 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leser]]></category>
		<category><![CDATA[Redaktion]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/2008/01/11/infrequent-and-indifferent-youth-and-news-online/</guid>
		<description><![CDATA[By Limor Peer Take any teen at any given moment and you are likely to see him or her using media of some sort. Teens use media to get music or the latest entertainment or sports news, communicate with friends, play games, do school work, take up a cause, gossip, express their creativity, and pass [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=82&subd=praesoll&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://praesoll.com/2008/01/11/infrequent-and-indifferent-youth-and-news-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">R. Präsoll</media:title>
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		<title>The Changing Reader: Understanding the Forces Changing Newspapers</title>
		<link>http://praesoll.com/2008/01/11/the-changing-reader-understanding-the-forces-changing-newspapers/</link>
		<comments>http://praesoll.com/2008/01/11/the-changing-reader-understanding-the-forces-changing-newspapers/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 12:01:13 +0000</pubDate>
		<dc:creator>R. Präsoll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Forschung]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Zukunft]]></category>

		<guid isPermaLink="false">http://praesoll.wordpress.com/2008/01/11/the-changing-reader-understanding-the-forces-changing-newspapers/</guid>
		<description><![CDATA[Dramatic shifts in society will forever change newspapers and the markets that they serve. The Changing Reader: Understanding the Forces Changing Newspapers takes an outside-in look at the future and considers the impact of demographic, societal, political and technological trends. Co-authors Michael P. Smith and Hazel Reinhardt, with assistance from students and faculty of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=praesoll.com&blog=2414104&post=67&subd=praesoll&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://praesoll.com/2008/01/11/the-changing-reader-understanding-the-forces-changing-newspapers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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